Remember when you had to stand in line for 2 hours to get tickets for the next big blockbuster only to be sorely disappointed when you finally got to the window and learned that all showings had been sold out for the weekend? Yeah, me neither.
We are so spoiled when it comes to buying movie tickets these days! The scenario I described to open this post was inspired by the stories I have heard in documentaries about the initial release of Star Wars in 1977. I remember someone saying they saw the movie for the first time during opening weekend and immediately got back in line and waited 2 hours to buy tickets to see it a second time. When I was younger I recall standing in line to get tickets to a few movies here and there, but none of my experiences were anything like those of moviegoers when Star Wars first came out. Nowadays, we can order our tickets well in advance and even reserve the exact seats we will be in to enjoy the movie (rather than taking our chances in the "first come, first serve" battle for good seats).
Fast forward to the year 2015 and chances are you knew about Star Wars: The Force Awakens long before it was released. Whether you knew a lot about it (i.e., the plot, names of the new characters, etc.), or only a little, you still knew it was coming. The hype that builds up before modern blockbusters is amazing to think about when you compare it to the hype that preceded older movies. Believe it or not, Star Wars (1977) was not very well known by the public at the time of its release. Its success was due in large part to word of mouth after the premiere.
Unlike moviegoers who had to wait hours to see the original Star Wars, I purchased tickets for my family and I to see Star Wars: The Force Awakens on October 19th, 2015, almost a full 2 months before it was even released! I knew that if we waited any longer than opening weekend to see the movie that spoilers would be all over Facebook and YouTube, so I made it a point to get tickets as early as possible. The night I went to get tickets was the same night they were first made available. Even then, all the "good" seats for the showing we ended up going to were already claimed by the time I got to the theater. I had initially hoped to get tickets for the "Tightwad Tuesday" after release, but that particular showing was already sold out!
I have been interested in seeing Batman v Superman: Dawn of Justice for some time now and the latest trailer got me fairly excited about it. Yesterday I was going to make the trip over to the Megaplex at Geneva to buy a ticket for a showing on the first "Tightwad Tuesday" after the movie is released. Before I left to go to the theater, I decided I should probably check the theater's website to see if tickets were available yet. When I saw that advanced tickets are scheduled to go on sale starting Monday, the 29th, I was actually disappointed. The movie will not even be released for another month! After feeling disappointed for a minute, I realized how silly it was for me to even think that way. This experience made me reflect on just how much the times have changed and how different the movie-going experience is now compared to what it was like for our parents and grandparents.
So next time you go see a blockbuster movie with a pre-purchased ticket (and there will be a number of them this year alone), take a minute to think about how awesome it is that your seats were reserved so you did not have to sit up in the miserable front row, or how you were able to walk right in and not wait in line for an hour or 2. And as advantageous as technology has become in revolutionizing the theater industry and our experience as viewers, PLEASE TURN OFF YOUR CELL PHONE! (Haha, just thought I would throw that out there.) Enjoy the movie!
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